Leadership Style
Cui Shusheng
From a former state-owned factory to a growing industrial enterprise, Cui Shusheng has built APC through perseverance, innovation, responsible leadership and a lasting commitment to its people.
From Challenge to Opportunity
The Beginning of APC
Cui Shusheng began his career in August 1984 at Ning Jin No. 5 Cotton Oil Factory, progressing from accounting clerk to head of accounting, vice factory director and factory director.
In 1999, amid the restructuring of the factory, he took on the challenge of rebuilding the business. Working with 31 former colleagues and employees, and with support from banks, he helped secure RMB 1.1 million in funding to establish Ning Jin APC Industrial Co., Ltd.
During the company's early years, limited funding, outdated equipment and low technological capacity presented significant obstacles. Cui and his team persisted in raising funds, constructing workshops and acquiring equipment, gradually guiding APC through its most difficult period.
Building a Stronger Enterprise
Growth Through Innovation
Guided by the belief that innovation is the enduring driving force of corporate development, Cui led APC through continuous improvement in production, management and organizational capability.
From a small factory with dozens of employees, APC grew into a larger industrial enterprise with hundreds of employees and modern production equipment. Its development also supported more than 30 cooperating plants.
In 2007, APC's trade volume exceeded US$10 million. The company was recognized among Dezhou's Top 50 private enterprises and Top 20 enterprises by export performance, reflecting its growing industrial and international business capabilities.
People, Learning & Management
The Foundation of Sustainable Growth
Cui believes that talent and sound management systems are essential to long-term business success. He has emphasized the development of capable teams, the appointment of experienced personnel and team-based piecework incentives to encourage productivity and cooperation.
A committed lifelong learner, he regularly participates in management training, studies successful enterprises and encourages employees to improve their professional knowledge and overall capabilities. External training and the adoption of advanced management practices have also helped strengthen APC's organizational development.
Innovation & Improvement
Continuously improve production capabilities, management practices and organizational performance.
Talent & Teamwork
Develop capable teams, value experienced employees and encourage collaborative achievement.
Learning & Development
Promote continuous learning, professional training and the adoption of effective management methods.
Shared Success
Recognize employees as an essential part of APC's achievements and long-term future.
A Leader Who Cares
Responsibility Beyond Business
For Cui, business success is not measured by profit alone. He has consistently emphasized that APC's achievements belong to all its employees.
He has maintained a tradition of visiting employees in need during major festivals and providing daily necessities. He has also helped employees with pension and work injury insurance arrangements, reinforcing a sense of security and belonging.
Cui also supports employee participation in corporate governance. Under his leadership, elected employee representatives meet quarterly to discuss workplace production, working conditions and employee welfare. By listening carefully to their suggestions, he has fostered a more open and approachable management culture.
— Cui Shusheng
Recognition & Leadership
Commitment Recognized
In recognition of his work and contributions, Cui was elected as a Dezhou municipal Party representative, received third-class merit recognition from the Dezhou municipal government and was repeatedly commended by county-level authorities.
He was also recognized as a deputy to the 13th Dezhou Municipal People's Congress and an executive member of the Dezhou Chamber of Commerce and Industry.
APC Industries
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Add：No. 18 Taishan Road, Ningjin County, Shandong Province P.R.China
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